Around 60% of all the searches on Google are done from mobile devices. White hat SEO knowledge can be easily acquired from various sources. Black hat SEO services mostly use illegal and unnecessary moves. Abuzar Khan. En conséquence, un article publié sur le web doit utiliser les langages html, respecter l’utilisation des différentes balises et bien optimiser les contenus image, PDF ou vidéo. White Hat SEO techniques are useful for the SEO experts to stay away from unethical methods. White Hat techniques implementation will take much time and results can be seen after a long period but business can be seen for a long time without paid campaigns. Improve your organic rankings while avoiding black hat tactics and Google penalties. This helps in generating traffic from organic search results. Read it now and get more traffic! Some techniques used in White Hat SEO are keyword analysis, keyword research, LSI keywors, rewriting meta tags, link building etc. Keyword research is the process by which we can discover new words or phrases that people usually include in their questions in the search engines. One way is through the use of keyword research tools and the other way is through some of your own diggings. Source – Pexels. Therefore, for promoting a smooth user experience on the go you may want to use AMP for your website. A number one ranking in the search engines is the dream of every website owner in 2019. Perform code optimization by removing commas, spaces, and unnecessary elements. It takes time to furnish results. They use keywords out of context and also engage in the practice of keyword stuffing. It’s a more organic strategy that focuses on providing the best possible experience for internet users. Even if these provide results initially, they pose a higher risk with time. Ask us in the comments below. The Google search engine makes sure that you know what are the rules and the laws of gaining a higher rank. One of the most efficient methods of link building is writing guest blogs for other websites. Heading Tag Optimization. Accueil / Actualité / Référencement & SEO / White hat SEO : quelles sont les bonnes techniques de référencement ? AMP has been seen to affect traffic, sales, and conversions. Lorsqu’elle n’est pas maîtrisée, la technique de grey hat SEO peut également être sanctionnée par Google. White Hat SEO Techniques. This process of using internal links is called internal linking. Voici cinq éléments fondamentaux à savoir. These are a few important tips that will help the white hat SEO users to get the results they want for their websites. AMP is an open source project that allows publishers to quickly load their websites on mobiles. The universal truth lies in the fact that white is always the opposite of black and vice versa. There is no doubt in the fact that these rules will help you attain a position in the Google search engine. Search Engine Optimization anthonyburns October 18, 2018 0. White hat SEO is a set of Search engine optimization techniques whose goal is to rank a piece of content high in the search results, by following and applying the “rules” that the search engines use in order to find out if a piece of content/website is good or not. La solution white hat SEO offre plusieurs avantages. Le second, par contre, indique des échanges de liens entre deux sites différents. Aim to have more internal links on a page as more internal links mean increased chances of getting a good rank. It’s the perfect place to include keywords to the mix. This hasn’t always been the preferred way to do things. Mais concrètement, qu’entend-on par White Hat SEO ? They paint a picture of the content and helps in comparing the relevance of content to the user query (both in case of users and crawlers). These are useful for both visually impaired people and web crawlers. This can literally make or break your first impression on the audience. White hat SEO involves link building. Titles are not only essential for users, but it is also important to the bots. When you post your URLs as links in social forums or in the comment section of websites, they will nicely convey what the site is about. Mostly you will find that long tail keywords i.e. Using product images is a great way to convey what type of clothes your store offers. A clear site structure and URL- code: a structured website is convenient for users and is ranked better by search engines. Pour ce faire, il faut tout d’abord que les pages du site soient uniques, fonctionnelles, agréables à voir et responsive. Le black hat SEO est l’ensemble de stratégies destinées seulement aux machines et aux algorithmes de Google pour obtenir la meilleure position. Cette alternative est aussi une solution pérenne. You may have done everything right with your website but if your website loads slow, visitors will just move on to your competitor websites which are faster. Do you have a website? Below you will find different videos you can start watching to up your SEO game. White hat SEO is attributed to practices that increase a website’s search rankings on a search engine results page (SERP) without straying outside of Google’s guidelines. Sorry, your blog cannot share posts by email. What are white hat SEO techniques? When not working, you can find him enjoying with his family members and friends. Even though these shady tactics worked temporarily… they didn’t last. A number one ranking drives targeted customers and more sales. Having a short loading time that achieves the above-mentioned points also bestows you a higher conversion rate and a lower bounce rate. However, it will be short-lived and Google may even penalize you for it. Un site bien structuré doit également a minima contenir une page d’accueil, une page d’offres, une page de contact, une page « à propos » et d’autres pages utiles, sans en abuser. Now, if you are not in the news niche how can AMP benefit you? At its core, all SEO has the same aim: to improve a website’s standing in the search engines.But SEOs, for the most part, are divided into two distinct camps: white-hats and black-hats.Here’s an overview of the differences between the two: URLs that are semantically inaccurate usually do not make any sense and will not attract an audience. White Hat Seo Is A Legal Way To Rank Your Website In Search Engine Results, And Google Also Prefer To Use White Hat Seo Techniques For The User, Because White Hat Techniques Is For Human Not For Bots And Search Engine Spiders, Its Completely Follow All Search Engine Rules And Guidlines. If you want your website to attain visibility on Google, you will have to follow certain rules set by the search engine. You must provide original copies of your website to both bots/crawlers & visitors. Moreover, the costs incurred here are transparent. It doesn’t have to be the toughest job anymore if you follow some simple white hat link building tips given below. Can You Really afford to skip this article? White hat SEO: These are the approved strategies from Google which help webmasters to rank their pages. Pour de meilleurs résultats, elles sont souvent placées dans les titres, dans les balises méta et quelques fois dans les paragraphes du texte. You can ask for a backlink in exchange for posting a testimonial. Another way to select high search volume and low competition keywords is by searching your keywords in a browser like Google. Speed is also a factor that influences search engine ranking. Abuzar Khan is a web developer, SEO expert and the blog editor at SEO Basics, overseeing all blog content and social media. You must understand which division you should use for your website. Key points to remember while writing image ALT tags are: Internal links are a way to move from one page to another page in the same domain. Link to unrelated content. This employs the use of bots to flood the comment section of text that contains one or two keywords to help with the ranking. If it were like the black hat SEO practices you would have gotten instant results. All other SEO practices revolve around keyword research. Further, it makes it easier for the search engine crawlers to crawl your website. Black hat SEO has the same goal as white hat SEO i.e. If you want to get an idea about how much time it will take then know that it is dependent upon the competition in your niche and the keywords you are using. Load pages in all the different types of devices. There is nothing more tragic than writing a beautiful and engaging piece, but not getting the deserved visibility as a result of skipping SEO. 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